This quippy collaboration from Dragon and Locality Brewing released just in time for the chairlifts in December 2024. The original hand-illustrated artwork features a pair of goggles wrapped around the can with a fictitious mountain trail map that includes several unique run names that nod to both brands and the beer itself.

Beer Goggles was on tap at 3 pubs in Vancouver, Whistler, and Langley as well as available for purchase in cans at independent liquor stores.

Label Artwork - Seth Book

Photography - Seth Book

Video Direction - Nick Nicholson

Video Editing - Seth Book