Born and raised in Vancouver, BC, Canada, Seth Book is a creator passionate about bringing aesthetic beauty and optimization to the visual identity of any brand, organization, or individual. An area of focus for Book/800K is the intersection of sports, culture, and creativity.

During his Bachelor of Fine Arts, he was fortunate to experiment with upwards of 10 different forms of art/content creation, and Seth prides himself in his devotion to exploring unique ways to solve visual and conceptual problems. Throughout his undergraduate degree as well as his Master of Management degree, he was able to refine his verbal storytelling with creative writing in various forms including screenwriting and fiction as well as professional reports and case studies.

Working with various brands in the fashion, action sport, and outdoor industries has allowed for new experiences with art direction, clothing design & research, headwear design, photography, mass marketing, project management, and event management. This experience in business and creativity led to the launch of 800K, Seth’s professional art & design career.

When he is out of the studio, he can be found outdoors cycling or snowboarding with friends and family, playing ice hockey, baseball, basketball, soccer, or practicing guitar. He aims to continue traveling to new countries following his most recent trip to Portugal and central Europe with Denmark and Sweden in the queue.