SETH BOOK, M.M., B.F.A
Born and raised in Vancouver, BC, Canada, Seth is a creator passionate about bringing aesthetic beauty and optimization to the visual identity of any brand, organization, or individual.
During his Bachelor of Fine Arts, he was fortunate to experiment with upwards of 10 different forms of art/content creation, and Seth prides himself in his devotion to exploring unique ways to solve visual and conceptual problems. Throughout his undergraduate degree as well as his Master of Management degree, he was able to refine his verbal storytelling with creative writing in various forms including screenwriting and fiction as well as professional reports and case studies.
Working with various brands in the fashion, action sport, and outdoor industries has allowed for new experiences with art direction, clothing design & research, headwear design, photography, mass marketing, project management, and event management.
When he’s out of the studio, Seth can be found up in mountains hiking or snowboarding with friends and family, playing ice hockey, baseball, basketball, soccer, or practicing guitar. He hopes to continue travelling to new countries following his most recent trips to Korea and Japan with Portugal and Eastern Europe in the queue.
Contemporary Artist Statement
As a third generation Holocaust survivor, Seth Book’s work is devoted to the constant pursuit and preservation of knowledge and stories of survivors as well as his own ancestral blood ties to Nazi atrocity and current day anti-Semitism. Book’s practice concerns itself with conquering concepts surrounding identity, legacy, and current politics often using a historical didactic. His artwork ranges across various media, currently focussing in drawing, metalwork, photography, and digital media.
Recent topics of exploration have stemmed from the sequence of characters A-8822; the number tattooed on the artist’s grandfather’s forearm at Auschwitz. Resultant works titled A Series I Don’t Want to Continue (2019), Progenic Hand (2019), and Dice Wound (2019) discuss the progenic tattoo and implicate current generations to perpetuate Holocaust remembrance. While investigating the notion of mark making on the human body, Book also examines genetic trauma and the modern-day presence of the Holocaust in current Jewish communities.
seth@sethbook.ca